We create value by responsibly manufacturing products to fulfil our customers’ needs. Customers are the focus of everything we do. In doing so, we act responsibly towards our customers, business partners, associates, stakeholders, environment and society at large. We care for those who work for us, and improve the communities in which we operate. Our uncompromising focus on our core values gives us strength and motivates us for our future growth. We are driven by our following corporate values:

Customer focused approach

We believe customer is the reason for our existence and performance is the only way to winning more and more business from them and adding new customers. We feel our customers deserve the best of our ability and we always bear that in our mind. Our mission is to improve continually our products and services to meet our customers’ needs, allowing us to prosper as a business.


Our products are the end result of our efforts, and they should be the best in serving our customers worldwide. As our products are viewed, so are we viewed!


For us, quality comes first and continuous improvement is essential.


Passion is at the heart of our company. We are continuously moving forward, innovating and growing.


We care for the environment and perform all possible affirmative actions for improvement of the environment, further we strive to minimize our negative impact on the environment.


Profits are the ultimate measure of how efficiently we provide customers with the best products for their needs. Profits are essential for survival and growth-enhancing the shareholders’ value.


We care for those who work for us, employee involvement is our way of life.  We are a team and our dealers and suppliers are our partners in growth.
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